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Privacy Policy

Privacy Policy / Information Submitted and Collected / Use of Information

It's important to DataRay Inc. to help our customers and visitors to our web site retain their privacy when they take advantage of all the Internet has to offer.

For nearly 30 years, DataRay Inc. has been an established manufacturer and market-leading supplier of test, measurement and inspection equipment. Our success is based upon being able to provide superior products at a fair price and in building long-term trust-based relationships with our customers. DataRay's policies reflect these ideals to the extent that it's simply the way we do business. We've been protecting sensitive customer information for many more years than the Internet has been around. And while the Internet makes it easier to collect some of this information, it in no way diminishes our ability to protect it.

Acceptance of Terms

Using this Site, you signify your acceptance of the terms of DataRay's Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site and exit the Site immediately. Your continued use of the Site following the posting of changes to these terms will mean that you accept those changes.

Information Submitted and Collected; Use of Information

Personal Information

When you use DataRay.com (the "Site"), we will ask you when we need information that personally identifies you (personal information) or allows us to contact you, such as your name, title, company affiliation, address, telephone numbers, and email address. Generally this information is requested when you make an online purchase, request literature, request a product return material authorization number (RMA#), request technical support, or submit ideas or suggestions. When making online purchases or when establishing a credit line account with us, we will also collect financial information, such as your credit card number and expiration date, bank and credit references.

Use of Personal Information

We use your personal information for the following primary purposes:

  • to make the Site easier for you to use by not having to enter information more than once;
  • to complete online purchase transactions and process applications for a credit line account;
  • to respond to your literature requests, RMA# requests, and technical support requests;
  • to remember the contents of your shopping cart from session to session so that you may continue shopping where you left off;
  • to evaluate and respond to your ideas or suggestions; and
  • to analyze your use of the Site and purchases of our products to make our marketing efforts more effective and improve our product offerings to you.

From time to time, we may also alert you to product upgrades, special offers, updated information and other new services from DataRay Inc., unless you request otherwise.

Unless otherwise stated on the Site, DataRay will not share your personal information with other companies except for associated financial institutions in order to verify credit information for an online purchase or establishment of an account. DataRay will disclose your personal information only in special cases, such as (i) to comply with valid legal requirements, such as a law, regulation, search warrant, subpoena or court order; or (ii) when DataRay has reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who, intentionally or unintentionally, may be causing injury or harm to DataRay.com users or other persons or violating the

You can use most of the Site without providing personal information; however, you will need to provide personal information in order to make online purchases, request literature or technical support, obtain an RMA# or see product price and availability information.
If you do not want DataRay to communicate with you about other offers regarding DataRay products, programs, events, or services by e-mail, postal mail, or telephone, you may select the option when prompted stating that you do not wish to receive marketing messages from DataRay.

Non-Personally Identifiable Information

Internet Protocol (IP) Address

Every computer on the Internet is identified by a unique number called an Internet Protocol (IP) address. Each time you connect to the Internet, your machine is assigned an IP address. We use your IP address to help diagnose problems with the Site, more efficiently administer the Site and better tailor our Site to your needs, and analyze trends by gathering broad demographic information.


Like most websites, we use cookies to store and later retrieve small bits of information on your computer when you visit. This information is used to make the site work as you expect it to. It is not personally identifiable to you, but it can be used to give you a more personalized web experience, which is important to us.

Some of the information stored is put there by other companies whose software we have added to our website; this can impact your experience on other websites you may visit after leaving ours.

If you continue to use this site without taking action to prevent the storage of this information, you are effectively agreeing to this use.


This Site contains hyperlinks to other sites. DataRay is not responsible for the privacy practices or the content of such sites, including any sites that may indicate a special relationship or partnership with DataRay. The linked sites may collect personal information from you when you link to the site. This collecting of information is not subject to DataRay Inc.'s control. To ensure protection of your privacy, always review the privacy policy of the sites you visit by linking from our Site.


DataRay has taken strong measures to protect the security of your personal information and to ensure that your choices for its intended use are honored. We take strong precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction. During online ordering, sensitive information, such as your credit card number, is encrypted and protected during transmission using the latest SSL security technology.

Notification of Changes

This Privacy Policy may be revised over time as new features are added to the Site or as Internet security and privacy standards evolve. We will post those changes prominently so you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. We do, however, recommend that you read this Privacy Policy each time you use the Site, in case you missed our notice of changes to the Privacy Policy.

Terms and Conditions of Use for this Site.

In the event that DataRay is merged with, or is acquired by, another entity, then any such successor or acquiring entity may become the successor to our obligations with respect to the personal information that you have provided to DataRay, which would be necessary for the entity to effectively continue DataRay's business. By using this Site, you consent to any such use of your personal information by such an entity assuming control of DataRay's operations as a result of a merger, purchase of DataRay assets, or liquidation of DataRay in bankruptcy or insolvency.

Contacting Us

If for some reason you believe DataRay has not adhered to this Privacy Policy, or if you have questions regarding this Privacy Policy, please contact DataRay Inc. at:

1675 Market Street
Redding, CA 96001 USA

or by emailing privacy@dataray.com.